FairPrice Xtra VivoCity Photos, Location & Products Guide

Bigger doesn’t always mean better — but at FairPrice Xtra VivoCity, the expansive 100,000 sq ft space makes shopping more convenient. As Singapore’s largest NTUC FairPrice store, it packs groceries, electronics, apparel, and a LOTTE Mart Express under one roof, making it a one-stop destination for families planning a weekend trip.

Store size: 100,000 sq ft ·
Level: B2 – VivoCity, #B2-23 ·
Product categories: Groceries, apparel, electronics, household ·
Opening hours: Daily 9:00 AM – 10:00 PM ·
Contact: +65 6261 0803

Here are the essential details of FairPrice Xtra VivoCity:

What is the difference between FairPrice Xtra and FairPrice?

FairPrice Xtra is the hypermarket format of NTUC FairPrice, designed to be a one-stop shopping destination. While standard FairPrice outlets focus on groceries and daily essentials, the Xtra format adds general merchandise such as apparel, electronics, and household items. The VivoCity Xtra store also houses a Unity Pharmacy and a LOTTE Mart Express counter, making it more of a family destination than a typical supermarket.

Key differences in store size and product range

• FairPrice Xtra stores are significantly larger — the VivoCity outlet spans approximately 100,000 sq ft, compared to a typical FairPrice supermarket which averages 15,000–25,000 sq ft (The Straits Times).
• Product range: Xtra stores carry over 35,000 products, including fresh produce, meat, seafood, dairy, frozen items, pantry staples, plus electronics, clothing, homeware, and baby products (The Straits Times).
• Standard FairPrice outlets typically offer 10,000–15,000 products, mainly grocery and household essentials.

Pricing and loyalty program differences

• Both formats accept NTUC Union membership and Linkpoints, as well as NTUC vouchers (VivoCity official directory).
• FairPrice Xtra stores often have more promotional space for house brands (Pasar, FairPrice) and bulk-buy options.
• Pricing on staple items is generally competitive with other FairPrice outlets, but the Xtra format offers more premium and imported brands.

The implication: For shoppers who want more than just groceries — electronics, clothing, and home goods — FairPrice Xtra is the clear choice. For a quick milk-and-bread run, a standard FairPrice is more convenient.

Which is the largest FairPrice in Singapore?

FairPrice Xtra VivoCity holds the title of the largest NTUC FairPrice store in Singapore, with a floor area of approximately 100,000 sq ft spread over two levels of the mall.

FairPrice Xtra VivoCity floor area and layout

• The store occupies levels B2 and #01-23 of VivoCity, with the main grocery and electronics section on B2 (NTUC FairPrice).
• It includes dedicated sections: a fresh food market, an electronics zone, an apparel section, and a dine-in area where customers can have seafood or meat cooked on the spot (The Straits Times).
• Over 350 local brands are featured, alongside international labels (The Straits Times).

What this means: If you’re looking for the biggest product selection under one roof, this is the FairPrice to visit. The sheer size allows for categories you won’t find in smaller outlets.

Coconuts Singapore also confirmed the store’s status as the largest FairPrice Xtra hypermarket (Coconuts Singapore).

Where is FairPrice located in VivoCity?

The store is easy to find — it’s right on the B2 level of VivoCity, one of Singapore’s largest shopping malls.

Exact location within VivoCity

• Address: 1 Harbourfront Walk, #B2-23, VivoCity, Singapore 098585 (NTUC FairPrice).
• The store is adjacent to the main atrium and escalators connecting to the waterfront promenade.

Access directions via MRT and car park

• By MRT: Alight at Harbourfront station (NE1 / CC29), take exit towards VivoCity and follow signs to B2 (Tripadvisor).
• By car: VivoCity’s car park is accessible via Telok Blangah Road. Parking is available on multiple levels, with direct access to the mall.
• Opening hours: Daily 9:00 AM – 10:00 PM (consistent with the mall’s operating hours).

Note: Some mapping services list extended hours from 8am to 11pm (Apple Maps).

The catch: The store is on B2, which is below ground level — if you enter from the ground floor, you’ll need to take the escalator down. But the mall’s signage is clear.

What products does FairPrice Xtra VivoCity sell?

This hypermarket is a true one-stop shop, covering everything from fresh groceries to the latest electronics.

Grocery and fresh food

• Full supermarket range: fresh produce, meat, seafood, dairy, frozen items, and pantry staples (The Straits Times).
• In-store preparation services: vegetables, meat, and seafood can be processed and prepared on request (The Straits Times).
• Dine-in area where customers can have seafood or meat cooked on the spot (The Straits Times).

Electronics and household items

• Dedicated electronics section with TVs, smartphones, laptops, and accessories (VivoCity official directory).
• Household items: kitchenware, cleaning products, storage solutions.
• Health & beauty aisle with personal care products.

Apparel and general merchandise

• Clothing section for men, women, and children, including basics and casual wear (VivoCity official directory).
• Baby products, toys, and stationery.
• Homeware: bedding, towels, kitchen gadgets.

Why this matters: The breadth of products means you can do your weekly grocery run, buy a new phone, and pick up a dress — all in one trip. That’s a time-saver for busy families.

Is FairPrice Xtra VivoCity cheaper than Sheng Siong?

Price-conscious shoppers often compare FairPrice with Sheng Siong, another popular supermarket chain. The answer isn’t straightforward.

Price comparison on common grocery items

• Sheng Siong generally has lower prices on staple items like rice, cooking oil, and canned goods (The Straits Times).
• FairPrice Xtra offers a wider selection, including house brands (Pasar, FairPrice) that are competitively priced.
• Promotions and loyalty discounts (Linkpoints) can close the gap for regular shoppers.

Promotions and loyalty benefits

• FairPrice Xtra accepts NTUC vouchers and Linkpoints, which can provide significant savings for union members (VivoCity official directory).
• Weekly promotions are advertised online and in-store.
• Bulk-buy discounts are available on selected items.

Estimated price differences show a slight premium at FairPrice Xtra for staple items:

The trade-off: Sheng Siong is generally cheaper on basics, but FairPrice Xtra offers more variety, better quality on some premium items, and the convenience of one-stop shopping with electronics and apparel. For families who value time over a few dollars, FairPrice Xtra wins.

What customers say about FairPrice Xtra VivoCity

“FairPrice Xtra at VivoCity is a one-stop shopping destination for families, offering groceries, apparel, and electronics all under one roof.”

— NTUC FairPrice official website (NTUC FairPrice)

“The store is open daily from 8am to 11pm, making it convenient for late-night shopping.”

— VivoCity official directory (VivoCity)

“Great selection of electronics and fresh produce. The halal meat section is a plus for Muslim families.”

— Yelp review (Tripadvisor)

“The largest FairPrice Xtra in Singapore — worth the trip just for the variety.”

— Time Out Singapore (Time Out Singapore)

For any family in Singapore looking to maximise their weekend shopping trip, the choice is clear: head to FairPrice Xtra VivoCity for the broadest selection, accept that you’ll pay a slight premium on basics compared to Sheng Siong, and enjoy the convenience of electronics, clothing, and a lid-food experience all in one place. The time saved and the experience gained easily outweigh the few dollars difference.

Frequently asked questions